The last 18 months have been transformational in the beauty industry; COVID accentuated and accelerated trends that would probably have taken another decade to unfold. Now the beauty industry is [...]
In the early days, social platforms were simple. Instagram was photos, YouTube was video. Now, everyone is trying to be everything as platforms rapidly add each others’ features, such as short videos, stories, livestreaming and e-commerce. What’s more, it feels like there’s a new social platform popping up every day — and they’re all vying for influencers’ time and content. We asked beauty and fashion influencers, including Sydney Morgan, Christen Dominique and Sarah Lugor, where they’re spending most of their time. While traditionally you hear the term “YouTuber” or “TikToker” to describe a particular type of influencer, most influencers we talked to emphasized diversifying platforms.
The Future of Influencer Marketing video series is presented by our partner, Skeepers.
Putting all content creation in the hands of influencers is a popular TikTok strategy among brands more comfortable with Instagram. But best using the platform to the brand’s advantage requires [...]
TikTok is a powerful channel to reach, entertain, and convert consumers, especially when a brand can harness the trifecta of talent, trends, and creators. Join Dash Hudson and special guests to [...]
As TikTok rolls out new features, brands that are moving fast to explore them and perfect dedicated strategies are gaining the advantage. In this session, Jacee Scoular, head of global brand [...]